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Got An Internet Business? Here Are A Number Of Reasons Why You Should Advertise On Amazon
Do you sell on amazon? If you have a business online and you are not selling on amazon, you could be missing out on some considerable on-line sales. Understanding how to sell on amazon is an added advantage should you desire to grow your business. And here are the reasons why you must seriously consider Amazon.
First of all there are a lot of people who are pleased to search inside Amazon for most of their online shopping needs. You can imagine that if they buy something as random as vacuum cleaner bags there, well, there can't be much that they feel the need to go further onto the web for.
At the end of the day, I suppose people trust Amazon and feel safe purchasing from them and via them. This is a huge plus for small merchants on the web, where trust towards strangers is in short supply .
Amazon gets the sale and you pay out a commission of 15%: simple. This makes it very easy to transact, as the fees are finite and related directly to the amount you sell. OK, there's also a monthly fee of 25 pounds, but this is much more predictable than other 'channels' where you spend on visibility, of one form or another, with no guarantee of how many sales will result. This applies to pay-per-click, online banner type ads, print advertising as well as general PR initiatives in the real world. You could spend lots of cash on all those channels and never sell a thing.
One more nice thing about Amazon (as opposed to eBay this time) is that the regular monthly fee lets you list as many products you want. There is absolutely no fee to list each item and you pay nothing more until something sells. This would make Amazon a useful test market for products you are not sure would sell on the internet or not. It is possible to list them for free and if they don't sell does not cost you a thing.
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